$1,000 per image/year might not be out of line if they intend to use the photos in their advertising (not exclusively for listing a specific property). I would suggest that you not be shy about asking for what might seem like a lot of money per image. Pricing per usage is completely up to you. They might find it too complex and forgo using you. Their usages are very clear cut and it's futile to approach them with an ala carte menu of licensing options. This packaging of licensing makes it easy to market to RE agents that are not used to working with the Creative industry. An agent taking over a listing has no license to use the images provided to the first agent without purchasing a new license. They do not get the ability to transfer the images to any third party for a fee or free. I also allow the agent that contracted for the photos to use them to market themselves after the home has sold or they are no longer involved. The usage is usually limited to selling the property with no restrictions on media type or region. It might run longer for more expensive or unique properties or if the market is slow. With RE work we are typically selling a license good for between 1 and 6 months, the life of a listing contract. On the other hand, if they need to renew their licenses on a yearly basis or when they want to put the images to different uses, they will contact you and you may get additional new work. Chances are that if you create some images for them and hand out an unlimited license or assign them the copyright, they won't need any new images for several years by which time they may have forgotten all about you and you won't be getting any repeat business. Each additional usage or time period has value.Ī National company may use images in a wide variety of ways for many years. Another aspect is time licenses are generally specified as being valid for a set period of time for new uses, printing runs, TV ads. It's a good starting point that shows how the creative industry commonly breaks down separate usage line items. He frequently posts a link to a "BUR", a Basic Usage Rate form. Check out the PFRE Flikr forum and search for Ashley Morrison. There are forms for the different types of usage (web, print, tv, billboards, magazine ads, Op/Ed, corporate internal communications, bus stop ads, trade show booth art, etc) to help you develop a standard pricing structure for licenses. A National company will be familiar with paying for each type of usage, but they will still fish for photographers that will work cheap and give away the farm. I take the middle ground and charge for both. Some photographers say they don't charge for the production but only for the usage and others will charge for the production and allow unlimited usage. Unlimited rights, assignment of Copyright - Creative work is priced according to the cost to produce it and the amount of use the licensee wants. It takes a bit of time to set it up, but once it's done, it's completely transparent to your clients. I can list some zip codes as normal price, and other zip codes at $15 extra and still other zip codes at $25 extra. So I enter each zip code where I want to do work. When realtors plug in the listing address, the pricing in their shopping cart automatically calculates based on your predetermined driving fees (based on zip codes). I am signed up on a Virtual Tours website called. Then you can say (first 15 miles are free or something like that). I'd say you charge in a way that's easy to calculate for you and easy to understand for you clients. You'd better be compensated for your time. That's 4 hours of driving for only two jobs. So let's say you have to drive one hour north for the first job then one hour south of your base for the 2nd job of the day. That's time you could spend doing other things or working on jobs closer to you. That's ridiculous!įor example, let's say one customer wants you to drive an hour north of where you are based. You can't be driving all over town or outside of town for $15 an hour. For travel, I charge for anything outside of my general area, at $75 an hour (as calculated by Google Maps).
0 Comments
Leave a Reply. |